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WHAT’S SOUTH AFRICA’S REAL DRINKING AGE?

UNDERAGE DRINKING STARTS LONG BEFORE IT BEGINS.

Adults usually enable our first exposure to alcohol. Either through parents, aunts and uncles
or older siblings. This enablement may be explicit or subtle. Many people don’t even realise that they’re doing it.
Adults influence underage drinking through:

  • Conditioning (a drink is an answer to all occasions)
  • Passive permission(allowing child-sipping)
  • Doing nothing when you know it’s wrong

Research shows that people who begin drinking before the age of 18 are four times more likely to develop an alcohol dependency.

In the average South African home, one in every two teenagers is an active consumer of alcohol.

In a recent high school survey conducted,it was found that 49% of the learners interviewed had consumed alcohol at some stage during their high school tenure.
In the same high school survey conducted, it came to light that 15% of the male learners and 8% of the female learners said that they had their first drink before the age of 13.

Teenagers who drink are far more likely to try other substances.
Teens that use alcohol are three times more likely to be involved in violent crimes.
Adults usually enable our first exposure to alcohol. Either through parents, aunts and uncles or older siblings.
This enablement may be explicit or subtle. Many people don’t even realise that they’re doing it.
Adults influence underage drinking through:

  • Conditioning (a drink is an answer to all occasions)
  • Passive permission(allowing child-sipping)
  • Doing nothing when you know it’s wrong

YOU CAN STOP IT.

When was your first encounter with alcohol?
Share your First Drink Story with us on twitter and Facebook using the hashtag
#Myfirstdrinkstory or leave a story on
www.myfirstdrinkstory.co.za

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2 weeks ago

Aware_ZA

A child's first exposure to alcohol is usually enabled by adults. Either parents, aunts, uncles or older siblings. This enablement can be explicit or subtle. A lot of people don’t even realize that they're doing it. Visit www.myfirstdrinkstory.co.za and see some stories that Mzansi had to share. #MyFirstDrinkStory ... See MoreSee Less

Comment on Facebook

I started drinking alcohol at 29 it had nothing to do with anyone but myself

Love this ad father drinking with son , remainder of me and my 16 old

😂😂

Justice Ngobeni

Motlhaje Pade Khatwane

Sarah Midgley this is the ad we spoke about

Natasha Peterson

My biggest problem with this ad is why are they leaving the beer on the back of a bakkie to get warm

:

I have a problem with you using a cape coloured setting for this add. Are you implying that this only happens on the Cape Flats? And yes I'm being racial about this. Why must it always be the black/coloured man that is depicted in the negative on the media? #breakingsteroetypes #handsoffourmen #myfirstdrinkstory

Lyk father lyk son

True

Earl Ryan September wat se die Ad van ons mense???

Whoever created this advert needs a reality check . I hate the fact that all alcohol adverts are ko kasi . Why🤔

that's were u start being a gangster

i joooo lekgale bojwala😱😱😱😱😱😱boy o le monyane soooo hao crc tjoooo 🙌 le tlwelle bojwala hleng

My parents always gave us sips of alcohol, by the time I was in grade 10 there was nothing exciting or enticing about drinking.. So it never became a problem, even if the opportunity was there. It's all about how you handle it.

Y ad by blacks...beware stay contious

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As a black person you wouldn't do that.

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1 month ago

Aware_ZA

How many other 5-year-olds were allowed to sip their parents’ drinks? Share your #MyFirstDrinkStory bit.ly/32f1oCQ ... See MoreSee Less

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“Even 10-year-olds
are drinking”

New programme to address
underage drinking

Programme aims to stop
underage drinking

Programme aims to stop
underage drinking

702 – Aware.org launches new campaign
to tackle underage drinking

Cape Talk –  Aware.org launches new campaign to tackle underage drinking

DISCUSSION:
Dangers of underage drinking

Kabelo Mabalane

Campaign Ambassador

Kabelo Mabalane’s decision to be the face of aware.org’s Underage Drinking Campaign was more than just another gig, but something that held significance on many levels.

“I felt it was important to lend my voice to this important issue because of my own issues with alcohol and my role as parent of growing children,” he says. “I realised the importance for us as a society to be extremely vigilant, especially caregivers. Over the years, I’ve been invited to several interventions and when I point out to parents that they are enabling their children’s behaviour, the realisation is shocking for them,” he says.